Dog Starter Box with kibble, fresh toppers, treats and a Buddy Bites tote bag

Australian Shepherd in a Buddy Bites box surrounded by kibble bags and treats

Puppy being offered a Buddy Bites fresh topper cup

★★★★★ Over 1,500 5 Star Reviews

BUILD YOUR OWN • SAVE 33% • FREE TOTE

Dog Starter Box

Vet Approved Formula

Pick a 1kg bag of kibble, a tray of fresh toppers and a bag of treats — or just the bits you need. Whatever goes in the box costs less than buying it on its own, and the tote is on us.

100% Human-grade, whole-food ingredients

Vet-formulated, made in Europe

Free shipping on your first order

Full box from

SAVE 33%

$38.30 $57.50

1kg kibble Your pick

3 Fresh Toppers · 80g cups Your pick

Treats Your pick

Canvas Tote Bag + Welcome Booklet Free$15.00

Bundle saving $19.20 off a full box

01 PICK YOUR 1KG KIBBLE

Their everyday base. Every recipe is single-protein, made in Europe, and every 2kg sold donates 1kg to a local shelter.

Adult · Fresh Salmon Fresh salmon first. Omega-3s for skin and coat, zero chicken. 12-14mm kibble. $21.50

Adult · Fresh Duck Novel protein for sensitive stomachs and chicken-allergy dogs. 9–11mm kibble. $20.50

Adult · Fresh Turkey Lean and high-fibre with cranberries and a real herb blend. 9–11mm kibble. $21.50

Adult · Fresh Lamb New Zealand lamb, easier on itchy or gassy dogs than chicken or beef. 12–14mm. $20.50

Puppy · Fresh Chicken More protein, more fat, DHA for brain development. Up to 12 months. 9–11mm. $20.50

Adult · Mini Fresh Salmon Same salmon recipe in a 6–8mm bite for small dogs. $20.50 No kibble, thanks Already sorted for dry food. Just toppers and treats.

02 ADD FRESH TOPPERS

A tray of three 80g cups. Spoon one over the kibble for fussy eaters, or use it as a training reward.

Beef & Vegetables Beef 36%, rice, peas, carrot, sweet potato, spinach. Six ingredients. 80 kcal a cup. $8.00

Chicken & Vegetables Chicken 45%, rice, peas, pumpkin, carrot. Six ingredients. 117 kcal a cup. $8.00 No toppers, thanks Kibble and treats only. You can add toppers to a later order any time.

03 PICK YOUR TREATS

Air-dried single-protein treats, or a daily dental chew. Add one, or skip it.

Beef & Blueberry Grass-fed NZ beef 66%, blueberries and green-lipped mussel for joints. 7.6 kcal each. $15.00

Chicken & Manuka Honey Chicken 87%, manuka honey and green-lipped mussel. 8.5 kcal each. $15.00

Turkey Dental Sticks Fresh turkey, dental minerals and a calming herb blend. One chew a day. 78 kcal each. $14.00 No treats, thanks Kibble and toppers only.

IN YOUR BOX

1kg kibble Not added

3 fresh toppers Not added

Treats Not added

Canvas Tote Bag + Welcome booklet Free$15.00

Bundle saving -$19.20 (33%)

Your price today

$57.50 $38.30

Ships in 2–4 working days · Free shipping on your first order

Kibble recipes,
all single-protein

33%

Saved on a
full box

10M+

Meals donated to
shelter animals

1,500+

Published
customer reviews

WHAT YOU CAN PICK FROM

ELEVEN THINGS. ALL MADE FOR THE SAME BOWL.

Six kibbles, two fresh toppers, three treats. Every kibble is a single animal protein so you can match or avoid what your dog reacts to. The toppers and treats are complementary — they go on top of a complete food, not instead of it.

KIBBLE · 1KG · 12-14MM

Adult Salmon

Fresh salmon 20%, dehydrated salmon 19%, sweet potato 12%. EPA and DHA from the fish itself, not a topper. No chicken anywhere in the bag.

27% protein 17% fat 3,897 kcal/kg

KIBBLE · 1KG · 9-11MM

Adult Duck

Fresh duck 25%, dehydrated duck 20%. The only animal protein in the recipe — the pick for chicken-allergy dogs and sensitive stomachs.

26% protein 16% fat 3,940 kcal/kg

KIBBLE · 1KG · 9-11MM

Adult Turkey

Fresh turkey 22%, dehydrated turkey 22%, sweet potato 11%. Leaner than chicken, high in fibre, with cranberries and dried rosemary, turmeric and clove.

27% protein 17% fat 3,845 kcal/kg

KIBBLE · 1KG · 12-14MM

Adult Lamb

Fresh NZ lamb 25%, dehydrated lamb 20%. Novel-leaning single protein, lowest fat of the range — for itchy, gassy or bored dogs.

23% protein 11% fat 3,681 kcal/kg

KIBBLE · 1KG · 9-11MM

Puppy Chicken

Fresh chicken 25%, dehydrated chicken 25%. Higher protein and fat, salmon oil for DHA, calcium-to-phosphorus set for growing bones.

29% protein 19% fat 4,110 kcal/kg

KIBBLE · 1KG · 6-8MM

Adult Mini Salmon

Identical to Adult Salmon, extruded at 6–8mm so small breeds do not have to wrestle their dinner.

27% protein 17% fat 3,897 kcal/kg

TOPPER · 3 x 80G CUPS

Beef & Vegetables

Beef 36%, rice, water, peas, carrots, sweet potato. Cook-and-pouch fresh food. Spoon it over kibble or feed as a training reward.

7% protein 6% fat 80 kcal/cup

TOPPER · 3 x 80G CUPS

Chicken & Vegetables

Chicken 45%, rice, water, peas, pumpkin, carrots. The lighter of the two — half the fat of the beef.

8.5% protein 1% fat 117 kcal/cup

TREAT · AIR-DRIED

Beef & Blueberry

Beef 66%, beef lung 20%, beef liver 8%, blueberries, green-lipped mussel. Air-dried, 100% natural.

32% protein 30% fat 7.6 kcal/treat

TREAT · AIR-DRIED

Chicken & Manuka Honey

Chicken 87%, chicken liver 8%, manuka honey, green-lipped mussel. Air-dried, 100% natural.

32% protein 24% fat 8.5 kcal/treat

TREAT · DENTAL CHEW

Turkey Dental Sticks

Maize flour, fresh turkey 15%, dental minerals, plus passionflower, lemon balm, chamomile and ginger. One a day.

6% protein 3.3% fat 78 kcal/stick

6 ARE COMPLETE MEALS.

2 ARE TOPPERS.

3 ARE TREATS.

The kibbles are complete and balanced — a dog can live on them. The toppers and treats are complementary: they go alongside a complete food and should stay under 10% of daily calories. Adjust the kibble down a little on topper days.

10kg adult dog, kibble only ~150-180g/day

Topper cup, per day up to ½ a cup

Treats, per day 2-4 pieces

Dental stick 1/day

Opened topper cup keeps 2 days, fridge

HOW THE BOX WORKS

Two Weeks to a Bowl They Finish.

Transition the kibble

Mix the new kibble into their old food over 7 days — a quarter, then half, then all of it. Dogs do better with a slow switch.

Try the topper and treats

Spoon a topper cup over the bowl at dinner and watch what happens to the speed of eating. Use the treats for training or the dental stick after the evening meal.

Build the real order

Tell us what worked and we will set up a monthly plan around it — kibble in the size that suits them, toppers and treats as add-ons. Change, skip or cancel from your account.

BEFORE YOU ORDER

Questions Dog Parents Actually Ask.

Do I have to take all three? + −

No. Every item is optional — pick one, two or all three. Whatever you pick costs less than buying it on its own, and the canvas tote bag and welcome booklet come free with any box.

How is the box priced? + −

Every combination has its own box price. The struck-through figure is what the same items and the tote bag would cost bought separately, and “In your box” shows exactly what you pay and how much you save.

Which kibble should I pick? + −

Under 12 months, choose Puppy · Fresh Chicken. Small breeds do best on Adult · Mini Fresh Salmon, the same recipe in a 6–8mm bite. For chicken allergies or a sensitive stomach, start with Duck; for itchy or gassy dogs, Lamb. Otherwise Salmon or Turkey. Every recipe is a single animal protein, so pick the one that avoids whatever your dog reacts to.

Is 1kg enough to know? + −

It is enough to see how they take to it. A 10kg adult dog eats around 150–180g a day, and during the 7-day switch you are only mixing part of the new kibble in, so 1kg covers the full transition with a few days to spare. Larger dogs will get through it faster.

What happens after the starter box? + −

Tell us what worked and we will set up a monthly plan around it — kibble in the size that suits your dog, with toppers and treats as add-ons. You can change, skip or cancel it from your account at any time.

Where is it all made? + −

All six kibbles are made and packaged in Europe. The air-dried Beef & Blueberry and Chicken & Manuka Honey treats are made in New Zealand.

Dog Starter Box

$57.50 From $38.30

INGREDIENTS & NUTRITIONAL CONTENT

COMPLETE MEALS · 1KG KIBBLE

Adult Salmon

Ingredients: Fresh salmon (20%), dehydrated salmon (19%), dried sweet potatoes (12%), brown rice, white rice, canola oil, potato protein, vegetarian gravy, dried beet pulp, minerals, dried brewer's yeast (1.5%), flax seed (1%), salmon oil (1%), dried chicory (0.5%, a natural source of FOS and inulin), dried carrots, cellulose, carob flour, yeast cell wall (0.2%, a natural source of MOS and beta glucans), psyllium husk (0.1%), dried spirulina (0.1%), dried herbs (Rosmarinus sp., Curcuma sp., Eugenia sp.).

Nutritional Additives (per kg): Crude Protein ≥ 27.0%, Crude Fat ≥ 17.0%, Crude Fiber ≤ 2.5%, Moisture ≤ 8.5%, Calcium ≥ 1.4%, Phosphorus ≥ 1.0%, Zinc ≥100mg/kg, Omega 3 Fatty Acids ≥ 2.0%, Omega 6 Fatty Acids ≥ 2.5%

Energy: 3,897 kcal ME/kg

Adult Duck

Ingredients: Fresh duck (25%), dehydrated duck (20%), brown rice, white rice, chicken fat (4.5%), liver hydrolysate (3%), dried apples, flax seed (1%), minerals, dried chicory (0.5%, a natural source of FOS and inulin), dried brewer's yeast (0.5%), yeast cell walls (0.2%, a natural source of MOS and beta glucans), psyllium husk (0.1%), dried spirulina (0.1%)

Nutritional Additives (per kg): Crude Protein ≥ 26.0%, Crude Fat ≥ 16.0%, Crude Fiber ≤1.5%, Moisture ≤ 8.5%, Calcium 1.2%, Phosphorus 0.9%, Zinc ≥ 60mg/kg, Omega 3 Fatty Acids ≥ 0.4%, Omega 6 Fatty Acids ≥ 3.5%

Energy: 3,940 kcal ME/kg

Adult Turkey

Ingredients: Fresh turkey (22%), dehydrated turkey (22%), sweet potatoes (11%), brown rice, white rice, chicken fat (10%), vegetarian gravy, dried beet pulp, minerals, salmon oil (1%), flaxseed (1%), dried apples, dried carrots, carob flour, dried brewer's yeast (0,5%), dried chicory (0,5%, a natural source of FOS and inulin), yeast cell wall (0,2%, a natural source of MOS and beta glucans), dried cranberries, psyllium husk (0,1%), dried spirulina (0,1%), dried herbs (Rosmarinus sp., Curcuma sp., Eugenia sp.)

Nutritional Additives (per kg): Crude Protein ≥ 27.0%, Crude Fat ≥ 17.0%, Crude Fiber ≤ 2.7%, Moisture ≤ 8.5%, Calcium ≥ 1.4%, Phosphorus ≥ 0.9%, Zinc ≥100mg/kg, Omega 3 Fatty Acids ≥ 0.8%, Omega 6 Fatty Acids ≥ 3.5%

Energy: 3,845 kcal ME/kg

Adult Lamb

Ingredients: Fresh lamb (25%), dehydrated lamb (20%), brown rice, white rice, liver hydrolysate (3%), dried brewer's yeast (2%), flaxseed (1%), minerals, dried apples, dried chicory (0.5%, a natural source of FOS and inulin), yeast cell walls (0.2%, a natural source of MOS and beta glucans), psyllium husk (0.1%), dried spirulina (0.1%), dried tomatoes

Nutritional Additives (per kg): Crude Protein ≥ 23.0%, Crude Fat ≥ 11.0%, Crude Fiber ≤ 2.0%, Moisture ≤ 8.5%, Calcium ≥ 1.6%, Phosphorus ≥ 1.0%, Zinc ≥100mg/kg, Omega 3 Fatty Acids ≥ 0.5%, Omega 6 Fatty Acids ≥ 1.5%

Energy: 3,681 kcal ME/kg

Puppy Chicken

Ingredients: Fresh Chicken (25%), Dehydrated Chicken (25%), White Rice, Brown Rice, Chicken Fat (7%), Liver Hydrolysate (3%), Dried Apples, Minerals, Salmon Oil (1%), Flax Seed (1%), Dried Chicory (0.5%, a natural source of FOS and inulin), Dried Brewer's Yeast (0.5%), Yeast Cell Walls (0.2%, a natural source of MOS and beta-glucans), Psyllium Husk (0.1%), Dried Spirulina (0.1%)

Nutritional Additives (per kg): Crude Protein ≥ 29.0%, Crude Fat ≥ 19.0%, Crude Fiber ≤ 1.5%, Moisture ≤ 8.5%, Calcium ≥ 1.3%, Phosphorus ≥ 0.9%, Zinc ≥100mg/kg, Omega 3 Fatty Acids ≥ 0.4%, Omega 6 Fatty Acids ≥ 2.5%

Energy: 4,110 kcal ME/kg

Adult Mini Salmon

Energy: 3,897 kcal ME/kg

Complete and balanced dry food for dogs. Switch over 7 days by mixing it into their current food, and allow free access to fresh, clean water at all times.

INGREDIENTS & NUTRITIONAL CONTENT

TOPPERS · 80G CUPS · COMPLEMENTARY

Beef & Vegetables

Ingredients: BEEF (36%), RICE (25%), WATER (17.7%), PEAS (7%), CARROTS (6.5%), SWEET POTATO, (6.5%), YEAST EXTRACT (1%), DRIED SPINACH (0.3%).

Nutritional Additives (per kg): Crude protein (Min) 7.0% | Crude Fat 6% | Crude fibre 1% | Moisture (Max) 75% | Ash (Max) 4%

Energy: 1,007 kcal ME/kg, 80 kcal/ cup

Chicken & Vegetables

Ingredients: Chicken (45%), Rice (25%), Water (14%), Peas (7%), Pumpkin (6.5%), Carrots (6.5%), Yeast Extract (1%)

Nutritional Additives (per kg): Crude protein (Min) 8.5% | Crude Fat 1% | Crude fibre 2% | Moisture (Max) 72% | Ash (Max) 2.5%

Energy: 1,464 kcal ME/kg, 117 kcal/cup

Complementary food. Feed as part of a balanced diet — calories from toppers and treats should not exceed 10% of the total daily intake. Once opened, keep refrigerated and use within 2 days.

INGREDIENTS & NUTRITIONAL CONTENT

TREATS · COMPLEMENTARY

Beef & Blueberry

Ingredients: Beef (66%), Beef lung (20%), Beef liver (8%), Green lipped mussels, vegetable glycerine, salt, natural antioxidant.

Nutritional Additives (per kg): Crude Protein ≥ 32.0% | Crude Fat ≥ 30.0% | Crude Fiber ≤ 2.0% | Moisture ≤ 20.0%

Energy: 7.6 kcal/treat

Chicken & Manuka Honey

Ingredients: Chicken (87%), Chicken liver (8%), Manuka honey, Green lipped mussels, vegetable glycerine, salt, natural antioxidant.

Nutritional Additives (per kg): Crude Protein ≥ 32.0% | Crude Fat ≥ 24.0% | Crude Fiber ≤ 2.0% | Moisture ≤ 20.0%

Energy: 8.5 kcal/treat

Turkey Dental Sticks

Ingredients: Maize Flour, Fresh Turkey (15%), Glycerine (from rapeseed oil), Hydrolysed Poultry Proteins, Minerals, Sodium Hexametaphosphate (0.3%), Passionflower (0.02%), Lemon Balm (0.015%), Mint (0.01%), Chamomile (0.01%), Ginger (0.005%).

Nutritional Additives (per kg): Crude Protein 6% | Crude Fat 3.3% | Crude Fibre 0.3% | Moisture 22% | Crude Ash 2.2%

Energy: 300 kcal/100g or 78 kcal/stick

Complementary treats. Feed as part of a balanced diet. Dental sticks are not suitable for puppies under 12 months; adult dogs should have no more than one a day.